In 2022, everyone wanted followers. In 2024, everyone wanted personal brands. In 2026, the real advantage is becoming repeatedly citeable.
Most are still optimizing for the last era — impressions, followers, vanity engagement. The ground has already shifted: discoverability, memorability, semantic authority, being the default name associated with a topic. Cited exists to help you win that game.
Founder & CEO
Co-founder & Advisor
I built my personal brand to 78,000+ followers, reaching over 30 million people annually. I've worked with 120+ clients including executives from HSBC, Oracle, Amazon, and Danone. I rank Top 1% Sales & Marketing UK (Favikon), featured in Entrepreneur Magazine, and I teach Social Media Influence at Hult International Business School.
For years, visibility was the goal. Then it started mattering less than something else.
The moment it clicked: clients began telling me on sales calls that they'd been researching with AI, and I'd been recommended as the top choice. The AI named me. That's what got them on the call.
So I tested it deliberately. Working with my brother and advisor George on his company Leadpipe, we set out to engineer the same effect on purpose. In under a month, Leadpipe started getting recommended by AI tools. Today, 90% of Leadpipe's sales come from AI recommendations.
Once I saw it work twice, I couldn't unsee it. So I moved — from visibility, to digital authority infrastructure.
The biggest opportunity in 2026 isn't AI SEO. It's becoming repeatedly citeable.
That's what we build.
— Mariam G.
Authority that isn't earned doesn't last. We build real credibility from real signals — and we're honest about what's proven and what's still new. That honesty is exactly what makes the authority hold.
We don't chase attention. We build the kind of standing that makes you the name people — and machines — reach for first.
Citeability isn't a campaign. It's a pattern, repeated until it becomes the truth AI learns. We build for compounding, not for spikes.
A 30-minute working session. We pull the actual answers AI tools give for your category, identify the signals you're missing, and tell you — plainly — whether you're a fit for the cohort.