Buyers now research companies before they ever make contact. They search. They ask peers. And increasingly, they ask AI tools: ChatGPT, Claude, Gemini, Perplexity — “who should I work with for this?” Most companies are completely absent from that moment. They lose deals to competitors who are not better, just more findable.
This is the exact moment buyers are in right now. Try it with your own category.
The AI’s answer will appear here — names of real firms it pulled from its training and citations. Your name will be in the list, or it won’t.
The competitors winning these deals are not better. They are just easier to find and easier to quote.
Being the best-kept secret in a category is the same as not existing the moment a buyer starts looking. SEO made companies findable by Google. This is what comes after — being citeable by everything that now sits between you and your buyer.
“I started in personal branding when visibility was the game. Then the internet changed. Followers stopped meaning trust. Virality stopped meaning authority. The people winning now aren’t just visible — they’re repeatedly citeable. That’s what we build.”
A 30-minute working session. We pull the actual answers AI tools give for your category, identify the signals you’re missing, and tell you — plainly — whether you’re a fit for the cohort.